Articles Tagged ‘rethink’

01DX0976

Molson wants your best shot

What’s more Canadian than slap shots and beer? The brewer’s famous fridge gets in on the hockey action.

FCB globe 2

Genius gifts and creative gestures

Human snow globes (you heard right), ginger-ad men and snoring pups from some jolly shops.

dogwoodcrop

The (virtual) reality of oil shipping

The Dogwood Initiative used both an Oculus Rift and an old-fashioned letter campaign to bolster support.

shutterstock_124029454

Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

splatalot

MarbleLive names Rethink AOR

Marblemedia’s in-development water park will work with the agency on brand identity.

Blood-Sport1

Blood Sport: Interactive blood donation

A couple of Toronto ad guys are developing a videogame that collects the blood you lose as you play.

Mike&JoelRethinkCD

Moving up the ladder at Rethink

The agency has named a new partner and two new creative directors on the heels of its Coors Light win.

mashies

Which Canadian agency picked up Gold at the Mashies?

Here’s a hint: it won for a campaign on Snapchat.

mo

Brands grow the mo

Rickard’s has some rules for Movember, Chunky has some new mustachioed-inspired flavours, and BBDO is giving props to the unsung furry stars of the month.

Ice Truck 4

Taxi and Canadian Tire nab top B!G honours

From particularly Canadian executions to a driving playground for movie-goers, check out this year’s B!G winners.

Rethink_AOY_Selfie

AOY Silver: Rethink digs up winning ideas

From “piss off Putin” briefs to uber-successful Molson Canadian fridges, this Toronto agency is basking in a glowing year.

beer fridge

B!G Silver: Rethink unlocks national pride for Molson

How a travelling beer fridge took the world by storm.

coors light

Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

acu_screenshot_assassinatingtheexecutioner_pcdl

The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

shutterstock_103762262

Grey Vancouver names new CD

Former Rethink partner Katie Ainsworth joins the shop to lead the creative product.