Articles Tagged ‘rethink’

beer fridge

B!G Silver: Rethink unlocks national pride for Molson

How a travelling beer fridge took the world by storm.

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Rethink wins Coors Light

It’s the third time in two years that the Molson Coors line has shifted shops.

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The trouble with shareable content

Brands are using more graphic content to break through, but have consumers had enough?

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Grey Vancouver names new CD

Former Rethink partner Katie Ainsworth joins the shop to lead the creative product.

CNW ENRICHED NEWS RELEASES - Molson Canadian celebrates Face-Off

Molson’s grand hockey gestures

Get a sneak peek at the beer brand’s plans for the 2014-2015 hockey season, in which it hopes to connect with consumers’ “irrational love” of the good ‘ol game.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

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Rickard’s says hallo with Lederhosen

People weren’t exactly demanding an Oktoberfest-style lager. But the Molson Coors line tried it anyway.

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Who picked up the top honour at the annual print awards?

Check out the best newspaper executions from this year’s Extra Awards.

25 years of Next Big Things

Hey, it’s our birthday! Check out marketing and advertising highlights from the past quarter century.

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Molson’s altered concerts

To create an exclusive experience and better connect with music lovers, the brand is hosting concerts across the country in secret locations.

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123W goes on a hiring spree

The barely-year-old agency has a new VP managing director and a pair of full-time ACDs joining its roster.

September 2014 Back page

How to (look like you can) predict the future

Want to be a futurist? Rethink has the (fake) conference for you.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

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Throwback Thursday: strategy in 1999

For our 25th anniversary, we’re travelling through time. In 1999, Rethink launched and brands jumped on the millennium bandwagon.

The CASSIES countdown begins

Who’s judging this year’s CASSIES?

The 2015 panel includes two retailers, three CPG marketers and two former Cannes jury members.