Articles Tagged ‘rethink’

Hacked ATM 2

Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

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Nine more shortlist mentions for Canada

Lg2, John St., Draftfcb and BBDO are among the group of agencies that have a shot at taking home a Cannes Lion in Film.

Rickards

Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.

Saatchi Creative

Saatchi & Saatchi boosts creative department

The Toronto shop brings in Michelle Orlando as head of production, as well as Matt Antonello and Joel Arbez as creative group heads.

Molson-Playoffs

Molson kicks off NHL playoff promotions

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.

Steve Cousins - CD - Vancouver

Rethink hires two, promotes one

The agency brings in Steve Cousins as CD for its Vancouver shop, as well as adding a new creative and promoting another for its Toronto office.

Copied from Media in Canada - MolsonCanadianWheat

Molson Canadian goes natural with Wheat

The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.

Thomas

Maxine Thomas joins Rethink

The former Taxi VP joins the agency as head of strategy based out of Toronto.

Copied from Media in Canada - TheCanadians

Molson brings it home

The brand has launched a new campaign, which has people around the world touting the merits of Canadians.

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Creative Report Card: Best of the (regional) bunch

Who stole the show where? A quick glance at Canada’s regional award galas and their big winners.

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Checkout 51 mobilizes couponing

Brands can hyper-target consumers based on past purchases with the new Canadian tech startup by Rethinker Pema Hegan.

Jeff Harrison

Jeff Harrison leaves Rethink

The creative director and partner will begin a new venture after his departure from the agency on Feb. 1.

Copied from Media in Canada - Guyet Definition

Molson goes on a “Guyet”

The beer brand’s latest campaign for Molson 67 targets adults aged 25 to 49 with the message that they can have what they love and be healthy.

Copied from Media in Canada - Lilydale

Lilydale shows its classic side

The company has launched a new TV campaign aimed at moms, with an old-school 1940s spokesperson.

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Rickard’s settles in for winter

The Molson Coors brand unveils its second seasonal beer and talks about its big plans for 2013.