Articles Tagged ‘rethink’

fed ex pandas

Top Cannes Mobile and PR contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

valenpints

Rickard’s creates a new holiday

With help from Rethink, the beer brand is coming to market with quick-hit digital campaign to promote “Valenpints Day.”

cidi

Fighting for fairer Olympics with comedy

The Canadian Institute of Diversity and Inclusion and Rethink take a cheeky approach to generate conversation around the upcoming Sochi Games.

dudes

Rickard’s focuses on social

The beer brand lays out the “Rules of the Round” in an online-only series that aims to grow its social community.

Flying car

Future technology…today

A look at how the advertising industry is channeling ideas of the future such as flying cars, teleportation and invisibility.

Lotus Awards

Dare takes double Lotus Best of Show, Rethink wins most hardware

Other big winners at the Vancouver awards include Spring, DDB Canada and One Twenty Three West.

John-St.1

Agency of the Year: watch the videos

Missed the show last night? Check out some of the hilarious showreels from John St., Rethink, Leo Burnett, Taxi and more shortlisted candidates.

Copied from Media in Canada - Molson NHL

Molson makes the sacrifice

The brand kicked off its hockey program last night, with a focus on TV, digital and social, and will look to ramp up its activity leading up to and during the Sochi Olympic Winter Games.

Copied from Media in Canada - sobeys

Sobeys’ star-powered healthy rebrand

The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.

Muscle Music_CREATIVITY

Pundits weigh in on the Next Big Thing

Industry experts lay out what’s ahead for the realms of advertising, marketing and media – from “full spectrum entertainment” to agile marketing.

Hacked ATM 2

Brands embrace hacking

In today’s parlance, hacking is associated with everything from Twitter bots, social media hijacking and even teching out items like fridges. Here are some cyber(ish) hijinks you may have missed.

balloons2a-300dpi-300x168

Nine more shortlist mentions for Canada

Lg2, John St., Draftfcb and BBDO are among the group of agencies that have a shot at taking home a Cannes Lion in Film.

Rickards

Rickard’s introduces a summer brew

Rickard’s Shandy, the third entry in the brand’s seasonal lineup, is being promoted by an OOH and digital campaign.

Saatchi Creative

Saatchi & Saatchi boosts creative department

The Toronto shop brings in Michelle Orlando as head of production, as well as Matt Antonello and Joel Arbez as creative group heads.

Molson-Playoffs

Molson kicks off NHL playoff promotions

The brewer is focusing its efforts on engaging with fans with activations that support the Toronto Maple Leafs and the Ottawa Senators.