Articles Tagged ‘rethink’

Solar panels

2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.

Sid Lee2

Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

Alex Lefebvre

Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

centralstation

Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

Natrel

Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.

IKEA

Strategy’s 2017 Nice List: Part 1

Our editorial staff take a look at the creative work deserving of some extra recognition.

Berlitz - Gatsby

Check It Out: Go green by learning English

Berlitz shows Francophones the environmental benefits of reading a book in a new language.

Rethink Promotes Two CDs_ Leia and Morgan

Rethink promotes new managing partners

Creative directors Leia Rogers and Morgan Tierney join the agency’s leadership team in Vancouver.

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Tech in Action: Rethink and Buttons work holiday magic

The agency pulls out all the stops to make its holiday card/chatbot as useful as possible this season.

ikeaholiday2

IKEA explores new holiday possibilities

The retailer uses its diversity-focused platform to represent the realities of a wider range of Canadians this season.

Rabais Thermique_04

Sports Experts can tell if you take the easy way

The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

livinglogo

KBS wins Epica Grand Prix

The agency’s design work for Innocence Canada is among 11 Canadian winners at the show.

SickKids VS COVER1

2017 Agency of the Year winners

A look at the insights that drove success for this year’s top shops.

Failure crisis concept lost business career education opportunity

Six tips on how to be a semi-decent agency partner

Identifying a shared belief between a brand and its biggest believers is key, according to Rethink’s Aaron Starkman.