Articles Tagged ‘rethink’

turtlegreenpeacecrop

Campaign shows how plastic sucks life from oceans

As QSRs roll out straw bans, Greenpeace launches a series of ads to get people to think about “throwaway plastic.”

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

dragpressimagepair

Drag queens make fashion from IKEA products

To mark its sponsorship of Pride Toronto, the furniture brand put on a show featuring looks made from umbrellas and shower curtains.

Via

Cannes 2018: Canada’s win count up three Media Lions

Touche claims Silver, while Rethink and BleuBlancRouge take Bronze.

Cannes2018_Crowd

Cannes Digest: Festival begins with 31 shortlist nods

Monday morning brings news of nominations for nine Canadian agencies across five categories.

Westjet

WestJet renews Las Vegas experiential push

Passengers get access to unique experiences in the city as part of the airline’s second destination campaign with Rethink.

Ikea event

IKEA highlights the possibilities of furnishings

Event-specific spots bring the positive tone of its “Beautiful Possibilities” platform into different rooms of the home.

littleitaly

Check it Out: Little Italy avenges its soccer team

Montreal business owners worked with Rethink on a campaign that supports “Anyone But Sweden” in the World Cup.

rethinkACDs

Rethink names three new ACDs

Xavier Blais and Maxime Saute are promoted in Montreal, while Pamela Rounis takes on the role in Vancouver.

_DSC9414

Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

Rethink

A flag to stop LGBT violence in its tracks

Montreal’s Fondation Emergence created an installation to show how working together is the best way to support LGBT communities around the world.

Gold_Pencil

Cossette is The One Show’s Canadian Agency of the Year

The agency added to its award tally on Friday, with a total of 26 Pencils going to local shops.

Thermal Discount 1 copy 2

Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

Change_pers_Root Brewery 3

The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.