Articles Tagged ‘rethink’

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Anomaly, Rethink take Gold at Clio Sports

Projects for Budweiser and Sports Experts were among the work recognized at the awards show.

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Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

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Rethink named AOR for Ontario Science Centre

The agency will handle strategy and creative leading up to the museum’s 50th anniversary celebrations next year.

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Kraft Peanut Butter sticks with connectivity

A new campaign uses techy teddy bears to bridge “emotional distance” between loved ones.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Riding the branded content wave

Handwritten notes, documentary series and old timey jingles give brands new ways to embrace storytelling.

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Media-jacking on the rise

How brands fought passivity by interrupting the regular flow of content on TV and in digital.

WestJet-WestJet to purchase Boeing 787-9 Dreamliners

Rethink named lead agency for WestJet

The shop will handle strategy and creative as the airline continues its focus on global expansion.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Rethink becomes part of ICOM network

The agency joins the global network of independents to serve growing clients and access new business opportunities.

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2018 CRC: IKEA’s wonderful world

From quirky to inclusive, the #3 brand on this year’s list shifts its marketing toward CSR.

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Weekend Reading: What it takes to brand an agency

How to create a branding strategy that goes beyond talent strength and focuses on what your shop stands for.

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Rethink names new partner in Montreal

Alex Lefebvre will lead client relations and new business at the office and join the national leadership team.

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Agency Holiday Cards 2017

From chatbots to customized drinks and fake conference calls, here’s how the industry has been spreading holiday cheer.

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Strategy’s 2017 Nice List: Part 2

From meticulous films to stigma-busting campaigns, here’s another round of advertising worthy of year-end recognition.