Articles Tagged ‘rethink’

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Why YWCA targeted music videos with content warnings

Six-second pre-roll ads aimed to get young viewers thinking more critically about objectification.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

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St. John Ambulance shows consequences of cliff jumping

A 360-degree video of a cliff jump takes a realistic turn for the viewer.

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A&W taps craft beer’s atmosphere

The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.

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Cannes 2017: Canada gets 20 more shortlist mentions

Leo Burnett, Rethink and others got their first nods of the festival on the Cyber, Promo, PR and Outdoor shortlists.

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The Young Lions: Rethink’s storytelling duo

Jake Bundock and Andrew Chhour’s off-the-wall idea won them a trip to compete on the global stage in Cannes.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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IKEA picks Rethink as new AOR

Following a four month review process, all three agency offices will contribute to the national creative assignment.

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Cossette, Rethink big winners at AToMiC 2017

Several high-impact cause campaigns were among those that dominated last night’s awards.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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AToMiC 2017: Messing with media

Scotts Miracle-Gro, Duracell and the Canadian Safe School Network took dramatic steps to earn your attention.

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AToMiC 2017: High and low experiences

From green lawns to frozen rooftops, these brands pulled off winning stunts.

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AToMiC 2017: Reinventing the fundraising toolkit

COSTI Immigrant Services and World Vision create products that carry their messages.

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Up to the Minute: National’s new director of analytics

Plus: Top Draw names a new president, new social work for Rethink and more news you may have missed.

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Anomaly, Cleansheet stand tall at Clios Sports

Seven Canadian agencies took home hardware for their best sports-related work.