Articles Tagged ‘rethink’

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Cannes 2016: Canada gets 20 more shortlist noms

The country gets nods in Creative Effectiveness, Creative Data, Cyber and Media.

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Cannes 2016: Canada gets 28 more shortlist mentions

Canadian work dominated in Design, also making showings in the Digital Craft, Outdoor and PR categories.

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Cannes 2016: Canada picks up 28 shortlist nods

Five categories including Promo, Print and Glass were announced, with Canadians having a particularly strong showing in Radio and Direct.

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Molson’s cross-country mission

The beer brand puts Canadians’ reputation for generosity to the test.

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AToMiC Awards: Removing the friction

These social campaigns broke barriers to action with devices and narrative techniques.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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AToMiC Awards: Designing a guitar book

Rethink creates a notebook to store inspiration.

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AToMiC Awards: Shifting perceptions

Brands from Uber to the Liberal Party of Canada saw the need for change, and repositioned to connect with new audiences in fresh ways.

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Grey, Leo pick up Yellow Pencil at D&AD

The agencies were among nine Canadian shops recognized at this year’s awards.

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First round of Carte Blanche winners announced

These OOH ideas won their clients $50,000 to execute them on Astral’s network.

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Updated: Canada takes 28 One Show Pencils

Rethink takes the most Pencils while Grey, Cossette and Zulu all nab Golds.

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Science World uses the hard facts

Why “short, portable ideas” for the science centre are still the best way to get a rise out of Vancouverites 12 years later.

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Scotts’ growing spring strategy

A foul-mouthed weed and emotional ads are part of a new plan to reach consumers who’ve previously ignored the category.

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Back page: Marketing opportunities after marijuana is legalized

Rethink presents just a few ideas around what may be coming.

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Shopper Innovation Awards: Uber gets seriously safe

The ride-sharing company made a custom breathalyzer that orders free lifts.