Articles Tagged ‘rethink’

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Here are your 2017 Agency of the Year winners

Cossette repeats as Canada’s top agency, while Leo Burnett takes Gold in the inaugural Design category.

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2017 Strategy Awards: The Starlight Foundation’s new clothes

Hospitalized kids wore their personalities with custom gowns made by Canadian designers.

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Smart and spooky Halloween creative

How brands from Oh Henry! to the Missing Children Society are staking claim to Oct. 31.

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Rethink wins Kraft Peanut Butter

The agency has also won the business for a new product that will hit the market next year.

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IKEA explores the possibilities of good deeds

A new social video brings the importance of the little things into the retailer’s new brand platform.

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Check it out: Office weirdos and the dreaded file search

Tech startup Yadle pulls out the quirk in a series of awkward video spots.

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2017 Brands of the Year: A&W stays rooted in real

The QSR is growing among millennials thanks to a commitment to more real ingredients and less packaging waste.

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Check it out: Shaw goes long with pre-roll

Why an hour-long ad on YouTube was the right choice for the telco.

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FCB big winner at the Clios

Canadian agencies collectively earned 42 trophies across the award’s different categories.

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IKEA opens up the possibilities

The brand debuts its new Rethink-created platform with an anthem showing how it’s here for the “many.”

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Rethink adds to its strategy team

The shop has added three new planners in Toronto, with another soon to come.

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Why YWCA targeted music videos with content warnings

Six-second pre-roll ads aimed to get young viewers thinking more critically about objectification.

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Here is the Digital Agency of the Year shortlist

These 14 agencies are still in the running for DAOY.

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St. John Ambulance shows consequences of cliff jumping

A 360-degree video of a cliff jump takes a realistic turn for the viewer.

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A&W taps craft beer’s atmosphere

The QSR makes a switch to a more natural root beer, creating a brewery experience to promote the change.