Articles Tagged ‘Richard Trevisan’

Genesis-RibbonCutting-Terminal12018-12-18-8859

Genesis Motors shifts marketing into high gear

The Hyundai-owned, digital-first luxury brand aims to drive more sales by talking about what sets its cars apart.

Corner Office

Corner Office Shifts: New leaders at CPG and auto brands

A round-up of senior-level changes you may have missed.

Maserati

Maserati takes to IGTV in new audience strategy

The luxury brand is experimenting with digital content as it begins to skew toward younger buyers, different ethnic groups and entrepreneurs.