Articles Tagged ‘Rob Assimakopoulos’

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CIBC Run for the Cure wants pinky promises

The brand shifts gears to reach donors in a crowded charity space.

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CIBC paints a picture

An artistic take on how the bank views its relationship with high-value clients.

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CIBC drops everything to fly

The bank uses Snapchat Spectacles to capture the spontaneous moments its Aventura rewards program provides.

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CIBC tells its mobile story

The bank uses its signature penguin to showcase its innovations as consumers demand more from banks.

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CIBC celebrates its 150th with a digital mosaic

The bank is using social media aggregation for a Canada 150 campaign that celebrates diversity.

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CIBC Run for the Cure makes a change

The annual event refreshes its approach, putting the spotlight on what personal participation really means.

Jennifer-Davidson

Jennifer Davidson joins CIBC

The former Six Pints head takes on her new VP role at the bank today.