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Articles Tagged ‘Ron Craig’

Source

The Source continues its transformation

The retailer’s holiday campaign reinforces its position as a store offering top brands, one-to-one service and must-have gifts.

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The Source connects to smart home expertise

The tech retailer is promoting its smart home wares as consumer interest grows.

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The Source uses VR to engage customers during renovations

The 360-degree experience provides a preview of what’s to come inside the boarded-up stores.

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The Source brings tech to life

The retailer’s holiday campaign creates some magic around hot gifts as it prepares for more changes in the new year.

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The Source’s e-commerce overhaul

The retailer revamps its website as part of a plan to be an omnichannel destination for in-demand tech.

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The Source modernizes the holidays

The retailer returns to its “I Want That” platform to continue its focus on high-demand tech products.

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Shopper Innovation Awards jury revealed

Meet the minds who will judge the 2016 entries, plus check out the new award categories.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.