Articles Tagged ‘Ron Lund’

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How to leap ahead in marketing

Strategy publisher Mary Maddever on how the Marketing x Mentors program recognizes the importance of evolution.

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Government passes food marketing bill

As Health Canada works on regulations, many stakeholders were unable or unwilling to participate in consultations.

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Waking up to consumer needs of today (and tomorrow)

Part two of strategy’s MES roundtable brings marketers together to discuss the impact of cultural relevance and universal human insights.

Chaney, Jason

Preparing for the consumer landscape of tomorrow

In part one of strategy’s MES roundtable, marketers at leading brands discuss the evolving role of the CMO.

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Industry planning ‘zero-tolerance’ policies for harassment

Groups from entertainment and advertising will enact hard rules and consequences.

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Health Canada and marketing to kids: what you need to know

The issues at play in the public consultation on appropriate age restrictions, targeting and the definition of “unhealthy food.”