Articles Tagged ‘Ronald McDonald House Charities’

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Brands do it for dad

With Father’s Day approaching, a look at how some companies are paying tribute.

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Ronald McDonald House illustrates family moments

The B.C. and Yukon charity turns to GoFundMe to break down its latest fundraising push.

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Ronald McDonald House makes fun matter

A new online fundraising platform tackles cause fatigue and other constraints to giving.

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Check it out: McDonald’s menu upgrade

A charity initiative swapped out the traditional “hamburger menu” on major websites for a tastier-looking version.

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PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

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Happy Meals, with a side of thanks

Ronald McDonald House strikes a grateful note in its latest spot.

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AToMiC Awards: Documenting life in another’s shoes

Brands are using fly-on-the-wall techniques to galvanize people to give back.

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AToMiC Awards shortlist revealed

Take a look at the campaigns that will be celebrated at next month’s award show.

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Brands of the Year: WestJet reaches new heights

Fasten your seat belts and prepare to read how the airline landed a spot among the country’s top brands.

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WestJet and Ronald McDonald tug at heartstrings

The pair are hoping for a repeat of the “Christmas Miracle” success, sending a dad to see his sick child for Father’s Day.

Editorial: The age of cynicism

From strategy‘s May issue, editor Emily Wexler on CSR authenticity, critical observation and which spot brought her to tears.