Articles Tagged ‘roots’

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Corner Office Shifts: Promotions and hires at Kraft Heinz, Roots

A round-up of senior-level changes you may have missed.

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MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

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Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

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Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

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Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

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True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

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Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

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Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

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Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.

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Roots adds some international flair

Why the Canadian brand flew to Taiwan to create its spring campaign.

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Roots sells majority stake

Co-founders remain with the iconic Canadian company as it looks to fuel expansion here and abroad.

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Launch*pad takes off

A new agency from Chris Hadfield’s son and a former Saatchi CEO looks to help Canadian businesses compete internationally.

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Trend alert: brands get crafty

An anthropological guide for brands getting into handcrafted messaging.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

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Roots and Coupland, redux

Following a successful 2010 promotion, the retailer and author have partnered again on a custom collection.