Articles Tagged ‘roots’

Roots

Roots puts ‘nice’ spin on holiday efforts

The apparel brand’s end-of-year push focuses on the diversity of its customers and the power of being together.

NEW-Drake-Scorpion-Shot2-0413_Ac

2019 Brand of the Year: OVO started from the bottom…

Now October’s Very Own is creating hype at a level Canadian brands rarely see.

Roots-Travelzoo

Roots and Travelzoo partner on branded vacations

The apparel retailer’s latest collaboration comes as it continues to evolve into a ‘premium outdoor lifestyle brand.’

Corner Office

Corner Office Shifts: Porter Airlines, Jean Coutu and Roots

A round-up of senior-level executive changes you may have missed.

AirCanada-Roots

Air Canada and Roots make a long flight more comfortable

The retailer gave away cozy sweats on the airline’s longest international flight.

Corner Office

Corner Office Shifts: Promotions and hires at Kraft Heinz, Roots

A round-up of senior-level changes you may have missed.

MEC1

MEC, Canadian Tire most reputable brands for CSR

The retailers were among ten brands that exceeded on “citizenship, workplace and governance,” according to a global survey.

Roots-VP

Roots hires VP marketing to support international growth

Pepsico Canada’s Mangala D’Sa joins the retailer to support its efforts to expand further into the U.S.

Bulow

Roots boosts digital side of #Sweatstyle campaign

The apparel brand has again partnered with Canadian musicians with more presence on social and music streaming platforms.

SickKids VS COVER1

Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

Cash Desk Roots Cabin Yorkdale

Roots debuts a new store concept

The brand also continues its strategy of integrating Canadian musical talent into its ad campaigns.

Tim-Hortons-Unveils-New-Special-Edition-Canada-150-Cup-678x381

True patriot branding

As July 1 approaches, here’s how brands are taking part in Canada’s 150th birthday celebrations.

ROOTS_The-Garden_5

Roots looks to redefine ‘nice’ in Canada 150 campaign

Behind the brand’s attempt to challenge the Canadian stereotype.

14883611_10154180946641871_6491364179777612963_o

Roots hits the skies with Air Canada

Inside the retailer’s holiday travel strategy.

RTS_Astral_Toronto5ftcrop

Roots strikes a different chord

The latest “#sweatstyle” campaign adds more digital and experiential elements as the brand maintains its support of Canadian musicians.