Articles Tagged ‘Salesforce’

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Salesforce gives AI-powered image recognition a new platform

Marketers can now access Einstein Vision capabilities through the company’s social management tools.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Marketers seeing the value in AI: report

Canadian companies are keeping up with the global pace, but budgetary constraints remain a roadblock for many.

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How to on-board AI

Salesforce’s Vala Afshar on what Canadian businesses need to keep in mind as they enter the space.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

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A smarter way to personalize (column)

Salesforce’s new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.

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Tech puts consumers in the driver’s seat

A new report finds consumers feel more empowered, making them less hesitant to switch brands.

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Canadians still see role for traditional banking

Consumers enjoy the benefits of online banking, but many still visit branches in person, a new Ipsos survey shows.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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Revenue growth, tight budgets top concerns for Canadian marketers

A new report shows where priorities lie and how they stack up to the rest of the world.

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Holiday shopping by the numbers

Survey results reveal that physical stores are still the go-to, while mobile isn’t as hot as you might think.

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You’ve sent mail!

Apparently email is the most effective tool in a marketer’s arsenal, and other findings from Salesforce’s annual senior marketing survey.