Articles Tagged ‘Salesforce’

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Consumers want better brand experiences

New Salesforce data reveals 43% of Canadians want brands to transform how they engage with them.

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Digital revenue and shopper spend grew in Q3

A report shows social and mobile has led not just to more traffic for ecomm sites, but greater buying intent.

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Salesforce announces Einstein Voice

The CRM company will allow users to build voice assistants and bots powered by existing customer data.

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Overcoming the ‘personalization paradox’

A new report from Salesforce looks into what businesses can do to quell consumer concerns over AI.

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How to gain an edge in ecommerce

A new report from Salesforce includes insights on how to meet Canadians’ evolving shopping habits.

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Canadians have increasing standards for companies

A Salesforce report shows how the buying experience, data and tech are impacting customer expectations.

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Salesforce to invest $2 billion in Canada

The CRM company will spend five years upping its headcount and geographic footprint.

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Salesforce plans to smarten up Einstein

An update to the company’s AI platform brings more predictive possibilities to CRM.

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Salesforce gives AI-powered image recognition a new platform

Marketers can now access Einstein Vision capabilities through the company’s social management tools.

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Physical retail a strong starting point for Canadian shoppers (study)

Digital channels are a common first stop globally but brick-and-mortar isn’t dead yet.

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Marketers seeing the value in AI: report

Canadian companies are keeping up with the global pace, but budgetary constraints remain a roadblock for many.

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How to on-board AI

Salesforce’s Vala Afshar on what Canadian businesses need to keep in mind as they enter the space.

Salesforce smartens up its AI capabilities with IBM

A partnership brings Watson to clients, in addition to the launch of image recognition for its existing Einstein platform.

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A smarter way to personalize (column)

Salesforce’s new Canadian CMO Tricia Gellman on how AI fits into the high standards of modern consumers.

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Tech puts consumers in the driver’s seat

A new report finds consumers feel more empowered, making them less hesitant to switch brands.