Articles Tagged ‘samsung’

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Turning it up for NXNE

How two of the festival’s title sponsors are stepping up to reach Toronto’s music lovers.

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Gamification is everywhere

How brands are tapping into consumers’ desire to keep on winning.

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Samsung teaches emotions

The company’s work with Autism Speaks Canada and the “Look at Me” app evolves into a new, awareness-driving phase.

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Which brands are meaningful for Canadians?

Havas Media’s new report suggests many consumers wouldn’t care if most brands disappeared altogether.

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Stop telling me to be good

Public’s Phil Haid on why awareness isn’t enough and why when it comes to CSR, you have to engage.

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Content 360: everything is a story

A whimsical tale about dragonfruit, perhaps? Publisher Mary Maddever asserts the value of storytelling in our April issue.

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Cause + Action: Samsung looks autism in the eye

The electronics co created an app that helps kids with autism learn interpersonal skills, and launched it in Canada.

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Cause + Actions Awards 2015

Bell rides away with the top prize in this year’s awards that celebrate the best cause campaigns in the country.

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Secret Location opens Los Angeles office

The transmedia agency wants to expand original production development out of the new U.S. location.

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Google is most influential brand

The tech giant leads the pack, while Tim Hortons ranks high in corporate citizenship and Facebook falls short on trust.

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AToMiC jury revealed

As the Jan. 23 entry deadline approaches, check out who will judge this year’s best in creative, entertainment, tech and media innovation.

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Connected everything gets polished at CES

How has the internet of things evolved for 2015, and which companies have new toys to show off?

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PR AOY Gold: North Strategic does it their way

How the young, fast-growing shop landed the top spot in the competition’s newest category.

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Samsung gets personal

Mark Childs gives the skinny on the launch campaign for the Note 4 smartphone, and why the brand used customization to reach millennials.

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Ring ring! Who’s there?

Take inspiration from Samsung’s attempt to woo nosy customers.