Articles Tagged ‘SAQ’

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Quebec enlists SAQ in cannabis plan

The government plans to have 15 stores open by July 1, which will be run by a new subsidiary of the alcohol board.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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2017 Strategy Awards: SAQ inspires personalization

A multichannel approach was developed to highlight the benefits of the SAQ loyalty program.

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Alberta open to both private and government weed retail

The province’s draft of its cannabis plan has some key differences from Ontario and New Brunswick.

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2017 Brands of the Year: Cheers to SAQ’s CRM success

Quebec’s liquor retailer makes it very personal.

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SAQ names Cossette lead integrated agency

Quebec’s liquor retailer combines its marketing assignments as focus shifts to customer relationships.