Articles Tagged ‘SAXX’

saxxundies

McCann Canada gets U.S. assignment with Saxx

The agency will help the premium Canadian underwear brand build its awareness south of the border.

saxx

Saxx comes out of left field

The brand’s “Ballpark” campaign utilizes reviews of what makes its underwear unique to stand out from the pack.

SAXX underwear

Why SAXX has shifted to purpose-driven marketing

The brand is looking through an anthropological lens to find the connection between men’s undergarments and social change.