Articles Tagged ‘scotiabank’

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Marketers of the Year: Duncan Hannay takes ‘richness’ to the next level

As this year’s overall winner, the SVP and head of Canadian marketing at Scotiabank evolves its well-known tagline and further boosts sponsorships in a stellar year for the bank.

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Execs brave the cold, sleep outside for Covenant House

Industry leaders, including Scotiabank’s Duncan Hannay and Taxi’s Nancy Beattie, slept on the streets last week to raise awareness and money for homeless youth.

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Brands of the Year: CBC lives everywhere

The pubcaster pushes ahead with bold digital reforms that challenge the notion of your grandmother’s CBC.

Copied from Media in Canada - DragonsDenDay2

Ford Fusion promotes with Dragons

The car co has signed on as a first-time sponsor, and Scotiabank is back for a second year with CBC’s Dragons’ Den.

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Scotiabank shares the wealth

The bank has launched a social media site aimed at sharing life’s non-monetary rewards.

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The odd couples

We take a look at three unusual brand partnerships and why they worked.