Articles Tagged ‘Scott Suthren’


Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?


Fund the ad blockers, and other ideas

Cheil Canada’s Scott Suthren makes his case for the ways adland can step up in 2017.


Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.


The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.


Looking forward, honestly

Innocean’s Scott Suthren on why predicting the future is impossible (but he makes an attempt anyway).


Forget big ideas

Innocean’s Scott Suthren on flipping advertising on its head and taking a bottom-up approach.


Mind blown: The unexpected power of SXSW

The&Partnership’s Scott Suthren on the sessions that blindsided him with a new way of thinking.


Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.