Articles Tagged ‘Scott Suthren’

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Did a robot write that ad?

Agencies are testing artificial intelligence for ad delivery. What does that mean for the creative?

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Fund the ad blockers, and other ideas

Cheil Canada’s Scott Suthren makes his case for the ways adland can step up in 2017.

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Data gets up close and personal

Innocean’s Scott Suthren imagines what might become a typical interaction with a company just four years from now.

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The bots cometh

Innocean’s Scott Suthren tells us how to get along in our bot-filled future.

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Looking forward, honestly

Innocean’s Scott Suthren on why predicting the future is impossible (but he makes an attempt anyway).

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Forget big ideas

Innocean’s Scott Suthren on flipping advertising on its head and taking a bottom-up approach.

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Mind blown: The unexpected power of SXSW

The&Partnership’s Scott Suthren on the sessions that blindsided him with a new way of thinking.

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Doomed to fail? Assessing top SXSW trends

The&Partnership’s Scott Suthren on why marketers should bring along a huge grain of salt to SXSW.