Articles Tagged ‘Scotties’

Scottie

Kruger introduces new Scotties brand mascot

A launch campaign featuring Scottie the dog aims to reinforce the top-selling tissue brand’s soft and strong positioning.

Scotties2

All Scotties needs is love

The Kruger brand is courting Chinese-Canadians with spots that use emotion to capture the versatility of its tissue products.

G_KGRCOR17007_Kruger_2017_MOYcrop

2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

Kruger

Kruger debuts cross-Canada campaigns

The CPG co launches new work for Cashmere, Purex and Scotties in different markets.

Scotties

Scotties adds coffee to the package

The Kruger brand partnered with Tim Hortons and receipt-reading tech Snipp in a back-to-school promo.

Curling

Scotties shouts its curling support

How the brand is targeting small-town stores to reinforce its 35-year backing of the women’s championship.

Scotties

Scotties’ Chinese New Year plans

The tissue brand continues its multicultural marketing focus by expanding its campaign around the holiday.

Scotties_1

Scotties goes beyond nose-blowing

A new campaign in the Quebec market highlights the many uses for a simple tissue.

scotties

Scotties’ tissue-worthy campaign

The Kruger brand opts for an emotional branded content push to celebrate its partnership with the CBCF.