Articles Tagged ‘Sean Claessen’

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IKEA Canada constructs a brand for the future

As the popular retailer faces stiff competition, it’s building new in-store and online experiences (no Allen key needed).

BondLoyaltyReport2018

Focus is the future of loyalty

Consumers are increasingly drawn to programs built around an aligned brand and personalized experiences.

XOLab

Bond Brand Loyalty launches XO Lab in Toronto

The agency has hired Mike Gregoris to lead the new division focused on digital innovation and personalized experiences.

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Banking on enterprise loyalty

Bond Brand Loyalty’s Sean Claessen on why marketers should step outside the norms of what programs traditionally offer.

BondLoyaltyReport2018

Be active to promote use of your loyalty programs: study

Results from Bond Brand Loyalty’s annual survey shows where marketers are leaving money on the table.

Hollerado

Battle of the bands

Take a brand-building lesson from Hollerado and Lights, two musical acts that are building impressive fan bases through grassroots initiatives, social engagement and DIY approaches.