Articles Tagged ‘Sears Canada’

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Sears Canada seeks approval for liquidation plan

After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.

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A new concept, new strategy, new target for Sears

Three ways the retailer is hoping to turn around sales and target younger shoppers.

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Check it out: Sears calls you out

A fall campaign attempts to divert shoppers who cut through the store on their way to the mall.

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Sears unveils 2.0 store

A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.

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Sears goes omni-channel for autumn

The retailer revamps its fall catalogue as it continues on its reinvention path.

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Sears Canada unveils new look

The more modern logo is the most dramatic change for the retailer’s branding in 32 years.

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Another executive shuffle at Sears Canada

President Carrie Kirkman is leaving her position as the retailer’s strategic re-engineering continues.

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The new Sears wish book

COO Becky Penrice discusses how the 64-year-old retailer is finding its foothold for the future with Initium, Pinball and its iconic catalogue roots.

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Strategic Objectives wins Sears

The PR shop will aim to position the retailer as a go-to store for Canadians.

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Sears braves the cold

The retailer brings its message of quality to life by having its coats stand up to a big bad wolf.

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Sears Canada appoints president, chief merchant

Retail veteran Carrie Kirkman comes on board with the goal of revitalizing the heritage brand.

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Sears Canada appoints interim CEO

The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.

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Throwback Thursday: strategy in 2000

For our 25th anniversary, we’re travelling through time. In 2000, Roots launched an airline and we survived Y2K.

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Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

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Sears focuses on ‘The Essentials’

The retailer is extending its “Make Every Day a Great Day” branding with a TV and online campaign that highlights its product heroes.