Articles Tagged ‘sears’

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Department stores still important for fashion shoppers

Those who are boosting their budgets still frequent the traditional format.

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Sears Canada seeks approval for liquidation plan

After years of attempts at a business turnaround, the retailer appears set to be ending operations for good.

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Sears to sell Craftsman

Stanley Black & Decker will acquire the tool and hardware brand and expand into new channels following a $900 million deal.

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Check it out: Sears calls you out

A fall campaign attempts to divert shoppers who cut through the store on their way to the mall.

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Sears unveils 2.0 store

A look inside the new concept store that’s meant to emphasize flexibility and easy access for shoppers.

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Sears goes omni-channel for autumn

The retailer revamps its fall catalogue as it continues on its reinvention path.

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Who are the most trusted retailers online?

Amazon dominated BrandSpark’s Canadian survey, but Old Navy, Walmart and Expedia also got their dues.

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Sears braves the cold

The retailer brings its message of quality to life by having its coats stand up to a big bad wolf.

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Sears Canada aims for ‘just right’

The retailer’s back-to-school campaign looks to help out parents frustrated by kids who grow like weeds.

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Sears Canada appoints interim CEO

The former Toys ‘R’ Us and Best Buy exec takes the helm of the struggling retailer amid store closings and layoffs.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

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Relax marketers, you don’t need all the answers

SW+A’s Luke Sklar says you’re asking the wrong questions. Want to know the right ones?

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Sears Canada debuts shoppable spot

The retailer dips into its innovation budget to run a version of its new commercial as YouTube pre-roll with the option to click to “shop now.”

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Top Cannes contenders: Press

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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How Sears and Harry Rosen are celebrating Chinese New Year

The retailers are tapping into the tradition of purchasing a new wardrobe for a new year with curated outfits and a presence in Asian-focused publications.