Articles Tagged ‘Shift2’

Carmilla

U by Kotex makes a movie

The popular Carmilla web series will be made into a feature film next year.

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Up to the Minute: Public grows its leadership team

Plus: The One Show’s Canadian judges, new branded content from Ubisoft and more news you may have missed.

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How RBC brought its millennial series to life

Canada’s biggest bank went for entertainment over the hard sell with V Morgan is Dead.

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Marketers of the Year: Queen of the creampuffs

Denise Darroch is now leading a loyal fandom for U by Kotex, after her risk-taking moves paid off.

Copied from Media in Canada - msLabelled

Tetley signs on for MsLabelled

The web series returns with the tea brand integrated into the fashion comedy.

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Risky business

Which brands are proving that a calculated risk can reap big rewards?

Ms

Schick gets a Slice of branded content

A new multi-platform comedy series, MsLabelled, will be available first on Shaw Media’s Slice.ca.

Copied from Media in Canada - BufferFestCarmilla

Kotex’s vampy web series Carmilla goes to season two

After falling “in love” with the story, the Kimberly-Clark brand committed to a 12-episode second season of the series.

Copied from Media in Canada - BufferFestCarmilla

How Kotex became a YouTube exec producer

Why the feminine hygiene brand is working with Carmilla, a transmedia gothic vampire series aimed at reaching millennials.

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Shaftesbury launches a youth-focused digi agency

Shift2, with offices in Toronto and L.A., will specialize in creating YouTube branded content.