Articles Tagged ‘Shikatani Lacroix’

Crave-featured

Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

Amazon

The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

9. Solutions bar (3)

The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

RRBH Group ShotJPG

Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

BP-FJ-FRONT ST-REV-SEPT27

Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

SLD-MM-Food-Market-3

Inside the new M&M

The frozen food retailer revamped its store layout in an effort to make meal planning easier and more aspirational.

shutterstock_229761016

Up to the Minute: Cossette Lab recruits tourism startups

Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.

Shikatani-Lacroix-EEG-VR-headgear

Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

shutterstock_359810519

Shikatani Lacroix adds three

The branding and design shop makes new hires on its creative and strategy teams.

shutterstock_326600915

M&M Meat Shops rebrands

The brand changes its name to “M&M Food Market,” along with refreshing its stores and packaging.

M&M2

M&M Meat Shops revamps its brand

The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.

Nespresso

Long live the hyper-specialist retailer

CPG cos and big brands have lots to learn from niche players, says Shikatani Lacroix’s president, Jean-Pierre Lacroix.

Adidas-2

Adidas Golf tees off with digital

The brand uses eight Canadian stores as a testing ground for its interactive displays.

source

The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.

The Source plugs into Pearson

The electronics retailer secures its second Canadian airport location, with an interactive concept that sets the stage for a wider store redesign.