Articles Tagged ‘Shikatani Lacroix’

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Shikatani Lacroix opens New York office

Janice Jaworski will lead the brand and retail design agency’s new location as it expands to support U.S.-based clients.

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Kraft Heinz launches ‘craveable’ frozen meals

The CPG co is running a national campaign to support Crave, a new premium brand of frozen foods.

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The future of shopping: Less friction, more transactions

From payment to scanning as you shop, customers demand a smooth experience.

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The future of shopping: Striving for personalization

In part four of our series, we delve into how brick-and-mortar is taking on online shopping.

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Inside Ace Bakery’s new brand launch

River Road Bakehouse aims to bring artisanal breads to more retailers and convenience-minded shoppers.

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Behind Boston Pizza’s urban strategy

The restaurant unveils a new flagship with tech and localization top-of-mind.

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Inside the new M&M

The frozen food retailer revamped its store layout in an effort to make meal planning easier and more aspirational.

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Up to the Minute: Cossette Lab recruits tourism startups

Plus, new hires at Diamond and Ariad, an AOR win for Pomp & Circumstance and more news you may have missed.

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Shikatani Lacroix gets in shoppers’ heads

The design agency is combining neuromarketing with VR and AR to measure emotional responses to digital prototypes.

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Shikatani Lacroix adds three

The branding and design shop makes new hires on its creative and strategy teams.

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M&M Meat Shops rebrands

The brand changes its name to “M&M Food Market,” along with refreshing its stores and packaging.

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M&M Meat Shops revamps its brand

The Canadian legacy brand has chosen Cossette to lead its first mass campaign in eight years.

Nespresso

Long live the hyper-specialist retailer

CPG cos and big brands have lots to learn from niche players, says Shikatani Lacroix’s president, Jean-Pierre Lacroix.

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Adidas Golf tees off with digital

The brand uses eight Canadian stores as a testing ground for its interactive displays.

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The Source gets (more) hands-on

The retailer debuts its latest experiential location, based on consumers’ desire to demo products.