Articles Tagged ‘Shopper Innovation Awards 2018’

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

CRS_Gretzsky

Cause marketing gets tangible

Selling things as a fundraiser is not exactly novel, so there needs to be a twist to draw attention to causes.

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The recipe for reinvention

When faced with dwindling interest, tweaking a product, perception or positioning can have big results.

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Taking a hands-on approach

How interactive executions helped brands drive trial and smash stigma.

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Combining tech and shopper marketing

How some of this year’s SIA winners used filters, bots and loyalty apps to connect with customers.

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Out-of-the-box targeting tactics

How a diverse doc and tracking pollen levels helped these brands reach the right crowd, in the right place, at the right time.

Boreale

Packaging and partnerships that break through

How brands used refreshed design and ambitious stunts to stand out at this year’s Shopper Innovation Awards.

Nick Kozak

Who won at the 2018 Shopper Innovation Awards?

Cossette and Ogilvy took home Grand Prix honours at the gala highlighting the best in shopper marketing.

SIA

Meet the 2018 Shopper Innovation Awards jury

Here are the industry experts who will judge the most creative and innovative work in Canadian shopper marketing.