Articles Tagged ‘Shopper Innovation Awards’

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Shopper Innovation Awards: SickKids reveals real superheroes

The Toronto hospital surprised a special patient during a movie screening to help drive donations for its foundation.

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Shopper Innovation Awards: Louisville Slugger hits a home run

To launch its premium bat in the dead of winter, the brand unveiled a batting-simulator game to virtually test their swing.

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Shopper Innovation Awards: Chevrolet hits the road with a coaster

To showcase its cars, the brand created a game that used actual vehicles with modified pneumatic shocks to activate at the CNE and PNE.

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Shopper Innovation Awards: Molson’s mobile fridge goes viral

The beer co’s now-famous fridge travelled the world, and generated buzz and sales at home.

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Shopper Innovation Awards: Jack Astor’s hires a potato salad pro

The restaurant jumped on board a Kickstarter phenomenon to bring a viral star to Canada.

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Shopper Innovation Awards: Lucky Charms embraces self-expression

The General Mills cereal brand connected with consumers during Pride to encourage self-expression.

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Shopper Innovation Awards: Harley-Davidson floats a showroom

The motorcycle brand tapped into an opportunity to get its demo together in one place, and displayed bikes on a barge to get their attention.

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Shopper Innovation Awards: Canadian Tire gets tested for life in Canada

To reassert itself as the retailer with the best products suited for life here, it aimed to really prove its merchandise was up to the task.

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Shopper Innovation Awards: Ikea sets the House Rules

Leo Burnett created a campaign for the furniture retailer that celebrated the rules that govern people’s homes.

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Shopper Innovation Awards: Dove brings women out of the shadows

In collaboration with Jean Coutu, the brand’s “Camera Shy” campaign in Quebec encouraged women to develop a positive self-perception.

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Shopper Innovation Awards: Xbox reveals mysterious consoles

The brand asked gamers to proclaim their support (and garnered pledges from more than 130,000 fans) to help unlock the consoles for a surprise.

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Shopper Innovation Awards: Walmart’s flyer becomes wearable

The retailer created pajama flyers to make shopping even more convenient.

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Shopper Innovation Awards: Alexander Keith’s infuses new flavour

The beer brand created an infuser to allow its drinkers to experiment with their brew.

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Shopper Innovation Awards: Fido offers the whole kit and caboodle

To compete against other telcos’ prepaid offerings, Fido created unique packaging for the launch of the Fido All‐in-­one Prepaid Kit.

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Shopper Innovation Awards: Sport Chek debuts a tech haven

Featuring digital projection, touch-screens and bar code scanners, the West Edmonton Mall marked the second wave of innovative retail space for Sport Chek.