Articles Tagged ‘Shopper Innovation Awards’

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Shopper Innovation Awards: Tim Hortons joins the neighbourhood

To highlight how the QSR is part of people’s homes, it turned an ordinary house into a Tims overnight.

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Shopper Innovation Awards: Ikea moves people to redecorate

The retailer and its agency turned functional moving boxes into actual-size replicas of Ikea’s furnishings.

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Shopper Innovation Awards: Loblaw’s tailored loyalty program

The grocery retailer created a loyalty program, PC Plus, that gives points based on individual shopping habits.

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Shopper Innovation Awards: Bayer CropScience brews up a contest

To sell fungicide, the brand targeted wheat, barley, oat and soybean growers, focusing on how bushels become beer.

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Shopper Innovation Awards: Loblaw and ConAgra get hungry for football

The retailer and the CPG co partnered for the Super Bowl to get consumers thinking about game-day meals.

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Shopper Innovation Awards: Kimberly-Clark strikes a new Poise

To stay ahead of its competition, the brand introduced the Poise Microliner, and partnered with a lifestyle show to reach its target.

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Shopper Innovation Awards Judges

Find out whose brains were behind this year’s deliberations.

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Shopper Innovation Awards contenders revealed

Check out who made the shortlist for the year’s most innovative shopper marketing and retail campaigns.

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What’s behind the Canadian sweep?

From our October issue, publisher Mary Maddever gets patriotic and tackles the push to use global creative.

Shopper Marketing Forum and Innovation Awards 2014

Check out strategy‘s photo gallery for highlights from the two-day event in Toronto.

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Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

Editorial: Beyond standing out

From strategy‘s latest issue, editor Emily Wexler on how brands must really hone into consumers’ lives to break through.

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Shopper Innovation Awards 2014

Ikea and Leo Burnett claim the Grand Prix for “Learn Ikea” as the top shopper marketing strategies in the country were honoured.

Ikea and Leo Burnett win Shopper Innovation Awards Grand Prix

The agency cleaned up this year with “Learn Ikea” and wins for James Ready, Raising the Roof, Yellow Pages and Earls.

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Shopper Innovation Awards: Ikea schools Winnipeggers

The Grand Prix goes to the furniture retailer for creating a program to teach folks in the city about how to shop at its store.