Articles Tagged ‘Shopper Innovation Awards’

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Shopper Innovation Awards: Sport Chek runs a social strategy

The sports apparel retailer wins Gold for developing a “Social Flyer” to reach young shoppers.

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Shopper Innovation Awards: Yellow Pages shows off its local intel

The company refreshes its image and “unlocks local” to win Silver.

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Shopper Innovation Awards: Chevrolet cars get the Bond test

The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.

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Shopper Innovation Awards: Kraft brings back hockey

The CPG company made sure hockey went on during the NHL lockout, winning a Bronze.

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Shopper Innovation Awards: Raising the Roof packages good deeds

The non-profit takes home two Golds for repackaging its hats in a way that shows how donations actually help.

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Shopper Innovation Awards: Corona brings back the dead

The beer brand changes up its packaging to honour the Day of the Dead, resulting in a Silver win.

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Shopper Innovation Awards: Chocolats Favoris shows off its fine sweets

The Quebec chocolate company highlights its handmade quality with a redesign that wins a Bronze in Packaging.

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Shopper Innovation Awards: James Ready barters beers

To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.

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Shopper Innovation Awards: James Ready swaps social space

The beer brand wins Silver for letting its drinkers use its Facebook cover photo, and vice versa.

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Shopper Innovation Awards: Canadian Tire’s digital catalogues

The retailer takes its iconic catalogue into the digital realm to win four awards – a Gold, a Silver and two Bronze.

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Shopper Innovation Awards: Wendy’s makes magic

The QSR enlists actual magicians to promote its Pretzel Bacon Cheeseburger, resulting in a Bronze win.

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Shopper Innovation Awards: CIL Paints’ headline hijack

The paint company pairs colours with current events for a partnership with The Home Depot, earning a Silver.

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Shopper Innovation Awards: Milk’s daring dairy break-out

The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.

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Shopper Innovation Awards: James Ready gets 50% more awesome

The beer brand collects double Gold for creating coasters that serve different purposes.

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Shopper Innovation Awards: Kraft embraces Quebecois foodies

The CPG company partnered with Loblaws to target French Canadian shoppers, picking up a Bronze.