Articles Tagged ‘Shopper Marketing’

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Can digital banking improve in-branch satisfaction?

A new J.D. Power report highlights how mobile can enhance retail experiences for consumers.

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Consumers prefer in-store over online experience

When price isn’t a factor, more than half of consumers would prefer to visit a brick-and-mortar location, especially for food.

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Enter the retail ring

How high-end retailers, grocery chains and banks are bringing new strategies to the retail rumble.

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Lessons from a 1959 board game about Loblaws

It’s fun to reflect on the time the game was made, and how much (or, how little) the physical shopping experience has changed.

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Welcome to the new Shopper Marketing Report

Our report’s new format delivers shopper marketing news to your inbox every two weeks.

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How to win at shopper marketing

As we move into the hyper-digital age, having simple and relevant programs is critical, argues editor Emily Wexler.

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Perk wars

Publisher Mary Maddever on how shopper marketing today straddles two worlds, and award-winning tactics in the space.

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A shopper manifesto

Fight second-fiddle stigma to gain respect and investment, says Hunter Straker’s Sheri Pearson.

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Barilla sends in the experiential troops

The pasta brand is coming out of its shell (so to speak) after years of high conversion rates as a result of sampling, and has upped its presence at events.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Entice shoppers with neuro-marketing cues

From exciting the brain with senses to stimulating surprises, Influence Marketing’s Martin Rydlo and Dr. Trina Ghauri suggest cutting through the clutter with these insights.

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Becel, IGA and Les Sucreries Beaurivage partner up

The margarine brand, grocery store and maple syrup came together and placed their products side-by-side in a promotion to boost sales and introduce shoppers to a new salmon recipe.

Back page: The state of shopper marketing

Shikatani Lacroix offers up the day in the life of a humble package.

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General Mills, Mondelez and P&G cheer for Canada

The Olympic sponsors are using digital and mobile tactics to bring the Games closer to Canadians.

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Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.