Articles Tagged ‘Shopper Marketing’

5x5

Bricks and mortar to overtake e-tailers: report

New technologies will help retailers create richer experiences bringing customers back to stores, according to the latest IBM 5X5 predictions.

Microsoft p2p study 4

Canadians driven by ‘need’ for habitual purchases: Study

A Microsoft retail study of the path to purchase for frequently purchased items found that 78% of shoppers only buy a product when in need.

kiehls

Kiehl’s rolls out a holiday push

The personal grooming brand known for its apothecary heritage, packaging and grassroots marketing unveiled a festive makeover that spans decor and packaging, supported by a digital, social and PR campaign.

Christie teams cookies with crackers for Christmas

The Mondelez-owned brand is launching its first big in-store holiday cookie push in a decade.

Customers pose in the Samsung-sponsored ski lift photo booth

Holt Renfrew bows retro and techy holiday plans

The luxury retailer partnered with Samsung and Moment Factory to launch participatory holiday displays.

WelcomePack Canada

WelcomePack acquaints newcomers with Canadian brands

The company is welcoming immigrants in the GTA with sample products and customized promotions.

Microsoft 2

Microsoft Advertising innovates for retail

Take a tour of three new technologies developed by the company that will help amplify the shopping experience.

Max Valiquette

Consumerology: Selling asset-light

Bensimon Byrne’s Max Valiquette looks at the need for brands to adapt from selling goods to selling services.

Crumpler Australia

Global shopper marketing tour: down under edition

Influence Marketing’s Derek Joynt and Martin Rydlo check out some innovative store designs in Australia.

Ruffles

Ruffles grills with an in-store campaign

The PepsiCo brand launched the in-store “Max out your grill” campaign and contest for shoppers to win a BBQ.

MaisonOrphee

Retail trends: What’s hot, what’s not

Shopper DDB’s Jason Dubroy and Capital C’s Tony Chapman on the rise of simplicity, mobile loyalty and donuts, and the fall of square corners and cupcakes.

money1

BIMM opens the door to retail

The agency, which specializes in CRM and direct marketing, has launched a new division to help provide retail solutions for clients.

Wendy

In the aisles with Wendy Liebmann

Strategy chatted with WSL’s chief shopper to hear about cross-border trends, what makes Canadians unique, and everyone’s favourite topic, big data.

samplesource

SampleSource expands South

The Toronto-based company has acquired a 100,000 sq. ft. warehouse in Chicago in preparation for its launch in the U.S.

Max_7728_final

Dear Banana Republic, it’s not me, it’s you

Bensimon Byrne’s Max Valiquette ends his long-term relationship with the clothier for losing sight of itself.