Articles Tagged ‘Shopper Marketing’

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Dear Banana Republic, it’s not me, it’s you

Bensimon Byrne’s Max Valiquette ends his long-term relationship with the clothier for losing sight of itself.

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Valentine’s Day spend trends

Canadians are a bunch of last-minute buyers, with many spending the majority of their gift budget on romantic dinners.

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Target to bring Archer Farms, Market Pantry and Up and Up to Canada

The retail giant is set to compete with the likes of Loblaw and Sobey’s through its private label grocery and household lines.

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3D printing revolution is here

Bensimon Byrne’s Max Valiquette muses on why marketers need to take note of the rapidly growing technology.

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Checkout 51 mobilizes couponing

Brands can hyper-target consumers based on past purchases with the new Canadian tech startup by Rethinker Pema Hegan.

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In the aisles with Metro’s Nancy Modrcin

The grocery retailer eyes a big online push as part of predictive analytics, personalized content play.

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Match’s shopper strategy

The Canadian shopper marketing firm is expanding its way to North American P2P ubiquity.

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Youth exchange store loyalty for point dexterity

Students want more than discounts from loyalty programs, with the demo searching for new experiences and alternative currency, according to SPC and Conversion Research’s latest report.

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Aisle411 plots its course

The U.S.-based startup plans to enter Canada this year, with its Geo-Fence Alerts which allows retailers to reach shoppers when they step foot in stores.

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Retailer’s naughty and nice list

We checked in with retailers this holiday season to decide if Santa would drop ‘em off a lump of coal or if they’d get a treat under the Christmas tree.

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Knorr kicks off “What’s for Dinner?”

The Unilever brand’s biggest shopper marketing push to date, supported by digital and social media, helps answer the age-old question.

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Maybelline stocks up for stocking stuffers

The L’Oreal line kicked off three holiday collections tapping into the growing nail trend and high demand for coloured lip-balms.

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Three things: 2012 retail trends

Strategy picked out some significant themes from the past year, including men, pop-up shops and little big-box stores.

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In the aisles with Rona’s Karim Salabi

Rona’s EVP marketing tells strategy how the retailer is building a new, more compact urban DIY empire.

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What’s next for shopper marketing?

LoyaltyOne ganders into the future with 10 2013 retail trends, plus predictions from Max Valiquette, John Torella and Susan Kim-Kirkland.