Articles Tagged ‘Shopper Marketing’

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Snack on this: Campbell offers the best of both worlds

The brand has a new health-focused chip on shelves, and is promoting it in stores and in malls with displays and experiential sampling.

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Brands go gluten free

Loblaw and Pepsi are both rolling out gluten free products to tap into a $400- to $500-million market.

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Johnson & Johnson launches HealthyEssentials.ca

The new CRM platform will be promoted with retailer-specific in-store campaigns and a traditional media buy.

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It’s all in your brain: Nielsen opens NeuroFocus offices in Canada

The research co opens up three divisions in Canada to conduct studies on how consumers subconsciously react to marketing and products in stores.

WALMART CANADA - Walmart Canada opens new regional office

Stops, starts and changes

Shoppers Drug Mart pilots a personalized promo, Walmart unveils another giant store while Sears debuts a new look.

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In the aisles with Sears Canada’s John Rocco

The department store’s VP of retail marketing looks at how it will use in-store tactics to turn the 50-year-old company around.

UNATA - Longo's and Unata Launch Grocery Gateway Mobile

Longo’s goes mobile

The retailer’s digital Grocery Gateway delivery service unveils Canada’s first food delivery app.

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SampleSource goes big with a million samples

The Toronto sampling co-op has just finished off its largest program to date, including a first-time partnership with Transcontinental magazines.

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Mobile privacy a concern among Canadian shoppers

A recent Loyalty One study finds that consumers are not as open to sharing their mobile-related location with marketers as originally hoped.

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Facebook, shopper marketing and you

In his column this month, Max Valiquette from Bensimon Byrne looks at the opportunities of the social network at shelf level.

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Pepsi Taste Challenge exceeds targets

After a 10-year hiatus, the retail- and event-based campaign drove up market share over its summer and September run.

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Mosaic acquires Hunter Straker

The purchase design agency will join the experiential agency, with the aim of boosting its shopper marketing offering.

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Canadians favour online customer service

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette examines why retailers need to make CS top-of-mind.

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In the aisles with Longo’s Robert Koss

The grocer’s VP marketing on shopper marketing’s evolution, and how CPG brands are starting to take notice of the smaller chain competing in a land of giants.

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Shoppers are browsing in stores and buying online

More than half of shoppers will walk away from a store purchase for a 5% online discount, a GroupM Next study finds.