Articles Tagged ‘Shopper Marketing’


Shoppers are browsing in stores and buying online

More than half of shoppers will walk away from a store purchase for a 5% online discount, a GroupM Next study finds.


Walmart techs up to play with superhero fans

The retailer is turning to AR apps to help promote new Teenage Mutant Ninja Turtles and Avengers merch.

shopper marketing

Strategy launches the Shopper Innovation Awards

The new awards will recognize the best-of-the-best in shopper innovation at the inaugural show on March 5, 2013.


Shopper marketing techs up

From geo-targeting to augmented reality shopping apps, brands and retailers get digital.


Store wars: the next front

John Bradley analyzes the shifting retail-manufacturer relationship when it comes to shopper-focused innovation.


Subscription models could disrupt the shopping experience

Curated subscription services, which send out boxes of niche products, could offer a great opportunity for CPG companies to expand sampling out of the aisles.


Quebec condiment maker expands product line

Maison Orphee expands its national presence with new line of sea salts.


Customer service: Front-line or last line?

In this month’s Consumerology, Bensimon Byrne’s Max Valiquette looks at the changing face of CS reps in an online world.


Unata launches FreshPoints

The Aimia-backed mobile app rewards consumers for product reviews and ratings.


In the aisles with SDM’s Sandra Sanderson

Shoppers’ SVP marketing says a new approach to fully integrated shopper marketing, as well as retailer and manufacturer collaboration, is changing its promotion model.

LOBLAW CO LTD - Loblaw introduces an innovative program

Starts and changes

Nordstrom is reportedly opening four Canadian retail locations, Joe Fresh teams up with JCPenney and Loblaws launches Guiding Stars program.


Toronto Humane Society lets the dogs out

A new campaign by Rethink invites retailers and manufacturers to help the THS keep dogs cool (and alive) this summer.

Copied from Media in Canada - 50th SDM EN logo outline

Shoppers Drug Mart’s massive 50th anniversary celebration

The pharma-retailer will kick off its biggest campaign ever with an extensive media buy and special in-store promotions.

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The grey wave

The number of people over the age of 65 is growing fast, and what this group values, how it thinks and where it shops will affect Canadian brands profoundly.

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Sobeys launches Moodie Foodie app

The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.