Articles Tagged ‘Shoppers Drug Mart’

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Loyalty cards: where’s the love?

Year-over-year, Canadians consider loyalty cards less trustworthy and less personalized, according to a new report.

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Brands reach out to Fort McMurray

How some of the country’s biggest names (and some local agencies) are helping wildfire relief efforts.

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Who are Canada’s most trusted retailers?

From department stores to grocery, BrandSpark’s research reveals those that inspire trust.

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Shoppers Drug Mart marketing team now under Loblaw

SVP marketing Shelagh Stoneham’s position has been eliminated as part of the changes.

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Joe Fresh Beauty launches in Shoppers

The line launches in 850 stores with a campaign centred on creating the “5-Minute Face.”

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Shoppers Drug Mart’s ‘Jollydays’

The retailer positions itself as a one-stop shop for gifts and ups it influencer strategy for the holidays.

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The problem with direct

Fuse president Stephen Brown sorts through the mail looking for innovation, and comes up short.

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Shoppers rebrands women’s health program

The retailer revamps its CSR and annual fundraising program, and brings on a new partner.

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Shoppers Drug Mart launches e-comm

The retailer bolsters its digital strategy with an online Beauty Boutique platform, with other verticals expected in the future.

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Clear out your cabinets

The Partnership for a Drug-Free Canada reminds parents about the risks of keeping old meds.

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Is your brand trusted?

A new study picks out the beer, car and retail brands, among others, that consumers trust most.

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Blue is the new black

Beauty Gives Back is encouraging consumers to rock the colour and draw attention to an often overlooked aspect of cancer.

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John St. picks up two more senior creatives

Marketa Krivy joins as CD on the new Shoppers Drug Mart account, along with Mooren Bofill as design director.

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Optimum ramps up its digital play

Shoppers Drug Mart boosts its iconic loyalty program with a new app, website and enhanced personalization push.

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Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.