Articles Tagged ‘Shoppers Drug Mart’

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John St. picks up two more senior creatives

Marketa Krivy joins as CD on the new Shoppers Drug Mart account, along with Mooren Bofill as design director.

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Optimum ramps up its digital play

Shoppers Drug Mart boosts its iconic loyalty program with a new app, website and enhanced personalization push.

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Up to the Minute: Ogilvy wins RCMP biz

Plus: NKPR wins with engineers, a new media agency for Loblaw and more news you might have missed.

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Betting big on shopper marketing

Seen some bad POS recently? Hunter Straker’s Sheri Pearson on moving away from high-volume-for-cheap initiatives, and how to think big-picture.

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Up to the minute: Target Marketing goes back to school

Plus: A new agency for Shoppers and more news you may have missed.

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Up to the minute: Union Montreal fills up, a Canadian Clio president

The hires, wins and media news that might have flown under your radar this week.

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Why retailers aren’t feeling the love

What’s worse than a lazy Valentine? Hunter Straker VP Sheri Pearson on how stores should help millennials build experiences.

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Turning off and getting personal

In the final part of JWT’s Trend Report, we check out the need to de-tech and the creepy factor of predictive personalization.

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Which brands do Canadians trust?

Toyota tops the annual Reader’s Digest Trusted Brands list seven years running, more than any other company.

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Throwback Thursday: the news of the year

We check out the biggest headlines, moves, account shifts and brand stories from the past 12 months.

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The viral icing on the brand cake

But first you have to bake it, editor Emily Wexler tells brands in our October issue.

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Brands of the Year: Beyond the Rack gets into closets

How the e-tailer found rapid growth and secured itself a key place in the e-comm landscape in just five short years.

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Throwback Thursday: strategy in 2006

For our 25th anniversary, we’re travelling through time. In ’06, Kraft got a new groove and marketers battled their own orgs.

Shoppers Drug Mart names new SVP marketing

Former Rogers exec Shelagh Stoneham joins the retailer, filling the role vacated by Sandra Sanderson a year ago.

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Union buys Trapeze

Is there something in the water? Another MDC pair have merged, this time under the Union banner, giving the team the scale to go after bigger clients.