Articles Tagged ‘SickKids Foundation’

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Cannes 2017: Cossette, FCB pick up Gold Health Lions

Lg2 is also bringing home a Lion as the first awards of the festival are announced.

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Marketing Awards: The winners

The full roster of Gold, Silver, Bronze and Best of Show honourees from the 2017 Marketing Awards.

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Cossette wins big at 2017 Marketing Awards

“VS” and “Bring Back the Bees” take top honours, with Lg2, Sid Lee, Leo Burnett and Rethink also winning Gold.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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Leo Burnett tops Creative Report Card

The agency swept the 2017 rankings, including a new category added this year for planners.

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SickKids dials up the intensity

A new brand platform skews to a new audience while sticking with an emotive stance.

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AToMiC Awards: In the moment

These cause campaigns demanded immediate action, and provided instant gratification to donors.

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AToMiC Awards: Crossing platforms

TV shows looked to other media – and the real world – to extend their fan bases, while brands deepened their role in TV.

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Cossette adds to its creative team

Two creative directors and an ACD are among the new faces at the agency.

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Shopper Innovation Awards: SickKids offers the gift of perspective

The hospital foundation broke through the holiday clutter with “Better Tomorrows.”

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Leo Burnett repeats as Agency of the Year

DDB/Tribal Worldwide nabbed the top Digital prize, while Touche! and MSLGroup took Media and PR Gold respectively.

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Campaign of the Year: SickKids’ Better Tomorrows

J. Walter Thompson’s work that showed a day in the lives of hospital patients was the top-scored campaign by the AOY judges.

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AOY Silver: J. Walter Thompson perfects the art of collaboration

The agency’s evolution in the last few years has led to its first-ever AOY trophy.

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SickKids unpauses the lives of patients

A new fundraising campaign shows what happened to the hospital’s patients featured in last year’s “Better Tomorrows.”

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SickKids’ fight gets more hopeful

A pair of videos launched for Pediatric Cancer Awareness Month show the momentum around fighting the disease.