Articles Tagged ‘“SickKids VS”’

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Making a ripple

Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada’s design reputation.

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AOY Gold: Cossette’s strategic approach

Multidisciplinary work teams, a multi-year innovation plan and combining strategy and creative have helped the agency stay on top.

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MAOY Silver: OMD’s changing media role

Data, collaboration and strategy are at the forefront of the agency’s client relationships.

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Who won at the 2017 Strategy Awards?

Huggies and SickKids secured Grand Prix awards at this year’s gala recognizing the best in strategic planning.

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2017 Strategy Awards: SickKids takes back the fight

The campaign showed SickKids as a “performance” brand, taking on the biggest challenges in child health.

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SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

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Here are the 2017 Promo! winners

The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday.

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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Check it out: SickKids enters a second round

The latest spot in the new “VS” platform spotlights cancer research.

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SickKids dials up the intensity

A new brand platform skews to a new audience while sticking with an emotive stance.