Articles Tagged ‘“SickKids VS”’

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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AToMiC 2017: Beyond tears and victimhood

Cause campaigns choose empowerment over sentimentality, and win big at AToMiC.

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SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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Check it out: SickKids enters a second round

The latest spot in the new “VS” platform spotlights cancer research.

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SickKids dials up the intensity

A new brand platform skews to a new audience while sticking with an emotive stance.