Articles Tagged ‘Sickkids’

SickKids

Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

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SickKids launches #Tech4SickKids initiative

The hospital turns to the tech community to help fund innovations and transform treatment experiences.

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SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

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Cannes 2017: ‘Fearless Girl’ ends the week on top

Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”

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Cannes 2017: Five more Lions for Canada in Radio and Film Craft

John St., Cossette and Sid Lee collect more awards for the country on the festival’s penultimate day.

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Cannes 2017: Canada picks up 14 shortlist nods in Health

While Canada came up short in Innovation and Pharma, work from Cossette, FCB and Lg2 gave the country a strong start.

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How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

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SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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CASSIES Gold: Unpausing SickKids’ lives

Cossette’s campaign led to record donations with tech that skipped to a happy ending.

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Bringing Christmas to SickKids

The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.