Sickkids » strategy

Articles Tagged ‘Sickkids’

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Cannes 2018: Canada misses the mark in Health

The country left Monday’s gala empty handed, but there are some lessons to be learned from this year’s Grand Prix.

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Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

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SickKids unveils new Mother’s Day push

The latest extension of the hospital’s “VS” platform explores the only thing that matters to parents of sick children.

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Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

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Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

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Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

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2018 CRC: Brands join SickKids’ fight

This year’s top advertiser on how it’s collaborating with corporate partners.

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The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

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CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.

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Unlocking your inner brand hacker

Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again.

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2018 Marketers of the Year

Defying fear, marketing norms and perceptions, here’s how these brand leaders won share and media buzz.

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2018 MOY: Building the new SickKids

How Lori Davison’s passion for brand strategy is helping the foundation take on its most ambitious goal ever.

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Cossette wins Best of the Best at CMA Awards

The agency takes the top prize for SickKids’ “VS.” campaign while marketing head Lori Davison is named Marketer of the Year.

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SickKids launches #Tech4SickKids initiative

The hospital turns to the tech community to help fund innovations and transform treatment experiences.

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SickKids leans on some star power

Ryan Reynolds stars alongside 300 hospital staff in the latest “VS” spot as the foundation gears up for a major initiative.