Articles Tagged ‘Sickkids’

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Creatives’ insights: Why SickKids ‘VS’ meant letting go

Cossette’s Carlos Moreno on how the shift in emotional tone was done successfully.

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Cannes 2017: Film wins push Canada to all-time best Lions haul

Cossette, Lg2, Saatchi and Edelman collect prizes at the festival’s closing show.

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Cannes 2017: ‘Fearless Girl’ ends the week on top

Why the Titanium and Integrated jury president says IKEA and Leo Burnett missed a Lion by a “cat’s whisker.”

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Cannes 2017: Five more Lions for Canada in Radio and Film Craft

John St., Cossette and Sid Lee collect more awards for the country on the festival’s penultimate day.

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Cannes 2017: Canada picks up 14 shortlist nods in Health

While Canada came up short in Innovation and Pharma, work from Cossette, FCB and Lg2 gave the country a strong start.

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How SickKids played to win: column

Following its AToMiC Grand Prix win, the foundation’s marketer breaks down its performance brand attitude.

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Shopper Innovation Awards: Donations with benefits

SickKids and Rethink Breast Cancer offered donors more than the joy of giving.

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Insights for the Week: Apologies can be effective

Plus, why cause marketing doesn’t need to shy away from the creative approaches of bigger brands.

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SickKids turns its focus to moms

The latest “VS” spot puts family matriarchs at the centre of a new charitable giving drive.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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CASSIES Gold: Unpausing SickKids’ lives

Cossette’s campaign led to record donations with tech that skipped to a happy ending.

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Bringing Christmas to SickKids

The latest “VS” video puts to rest the fear that Santa will forget to visit children in the hospital.

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SickKids gives it 100% for 100 donors

A new “VS” campaign has a month-long focus on the goal of building a new operating suite.

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Strategy Awards 2016 shortlists: Part Three

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Cause/Public Service category.

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Check it out: SickKids enters a second round

The latest spot in the new “VS” platform spotlights cancer research.