Articles Tagged ‘Sickkids’

SickKids-Transphobia

Check it out: SickKids opens a door to transgender youth

Timed with the Trans March in Toronto, a video addresses the need to support youth affirming their gender identity.

airtime

Cannes 2019: Cossette wins Bronze in Radio & Audio

Meanwhile, work from McCann and Momentum earn more Lions in Brand Experience & Activation.

hauler12018

2019 Shopper Innovation + Activation winners revealed

Cossette took the most Golds but a campaign with swagger ‘hauled’ home the Grand Prix.

Tim Hortons

2019 SIA Awards: Brands pay it forward

Here’s how giving back paid off for Kraft Peanut Butter, Dove, Dempster’s, Tim Hortons, Uber, YWCA and SickKids.

SickKids-main

Check it out: SickKids does the #10YearChallenge

The hospital is leveraging a social media trend to deliver a broader message.

SickKids

SickKids calls on cultural ‘crews’ in latest ‘VS’ effort

The hospital enlists actor Colm Feore and local influencers to speak to groups ranging from the “Road Runners” to the “Fashionistas.”

Screen Shot 2018-06-18 at 5.28.01 PM

Cannes 2018: Canada misses the mark in Health

The country left Monday’s gala empty handed, but there are some lessons to be learned from this year’s Grand Prix.

_DSC9414

Cossette wins double Best of Show at Marketing Awards

The agency took top honours for its work with McDonald’s and SickKids.

Hospital

SickKids unveils new Mother’s Day push

The latest extension of the hospital’s “VS” platform explores the only thing that matters to parents of sick children.

Break-Bread-Image-1

Bold and brazen hits the mark

How taking risks and pushing boundaries is taking cause marketing to new levels.

_DSC8274

Who snagged an AToMiC Award?

Winners from Wednesday’s gala include SicKids and IKEA, each taking a Grand Prix for smashing advertising conventions.

Hero_SM1

Social reality check

Editor Jennifer Horn on why brands need to put some action behind their CSR efforts.

Hero_SM1

2018 CRC: Brands join SickKids’ fight

This year’s top advertiser on how it’s collaborating with corporate partners.

CRC1

The 2018 Creative Report Card is out

Here are this year’s rankings of the industry’s top creatives, strategists, brands and agencies.

SickKids VS COVER1

CASSIES Grand Prix: SickKids’ resilient stance

Cossette got the hospital to act like a performance brand, using strength and power to change perceptions and break donation records.