Articles Tagged ‘silver’

511_jwt

AOY Silver: J. Walter Thompson perfects the art of collaboration

The agency’s evolution in the last few years has led to its first-ever AOY trophy.

578_griplimited(digital)

DAOY Silver: Grip redefines branded content

The agency has a knack for creating new products for brands, and using digital to talk about it.

SMG Agency Photo

MAOY Silver: Starcom’s silver lining

With a new president at the top, the agency picked up a handful of new clients and continues to focus on content and data.

551_citizenrelations

PR AOY Silver: Citizen Relations’ adaptation

The agency dives deeper into data, and changes with the times as the definition of PR evolves.

dog_ball

Shopper Innovation Awards: Yellow Pages shows off its local intel

The company refreshes its image and “unlocks local” to win Silver.

14467_11701

Shopper Innovation Awards: Chevrolet cars get the Bond test

The automotive co taps a Quebec personality to perform stunts with the car, earning a Silver in this year’s awards.

skull

Shopper Innovation Awards: Corona brings back the dead

The beer brand changes up its packaging to honour the Day of the Dead, resulting in a Silver win.

barter

Shopper Innovation Awards: James Ready barters beers

To win a Silver in Loyalty, the brand created a bartering system to be used among its devoted drinkers.

jamesReady

Shopper Innovation Awards: James Ready swaps social space

The beer brand wins Silver for letting its drinkers use its Facebook cover photo, and vice versa.

CTC

Shopper Innovation Awards: Canadian Tire’s digital catalogues

The retailer takes its iconic catalogue into the digital realm to win four awards – a Gold, a Silver and two Bronze.

CILdetail

Shopper Innovation Awards: CIL Paints’ headline hijack

The paint company pairs colours with current events for a partnership with The Home Depot, earning a Silver.

Milk Every Moment

Shopper Innovation Awards: Milk’s daring dairy break-out

The Strategic Milk Alliance pairs the beverage with different foods in-store and online to bump up sales, resulting in two Silvers and a Bronze award.

smartphones

Shopper Innovation Awards: Sobeys discovers better food for all

The grocery chain develops a Silver and Bronze-winning app to make the shopping experience easier for consumers.

14371_11880

Shopper Innovation Awards: McDonald’s taps mobile for frap deal

The QSR creates a techy way to share coupons, and picks up three Silver awards this year.

steak

Shopper Innovation Awards: Earls customers get meat redemption

The chain targets patrons of other restaurants who’ve had a disappointing steak experience to win Silver.