Articles Tagged ‘Skittles’

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Shopper Innovation Awards: How to hijack the holidays

These brands found new ways to stand out during busy periods.

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What it takes to win at the CASSIES

Judges tell us what made the Gold winners stand out from the pack, plus a photo gallery from this year’s gala.

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CASSIES Gold: Swapping gifts for Skittles

The confectionery brand inserted itself into the holiday season by finding an untapped angle in excessive gift giving.

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Marketers of the Year: The candy man

How critical strategic thinking helped Dan Alvo drive local relevance for Wrigley’s brands amid global budget pressure.

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Skittles’ Holiday Pawn Shop reopens

People can once again trade in unwanted gifts, but this time they can also win candy-coated possessions from celebrities.

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Strategy Awards 2016 shortlists: Part Two

We’re rolling out all the contenders leading up to the gala on Nov. 8. Today, we feature the Connection Strategy category.

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Check it out: Nightmare on Skittles Ave.

A Halloween execution in Toronto adds a taste of the rainbow to one street’s spooky decorations.

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Brands of the Year 2016: Superwoman Singh

How YouTube star Lilly Singh built a global brand by making videos from her Toronto bedroom.

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Cannes 2016: Jam3 wins Cyber Gold with MTV

Canadians picked up Lions in Creative Data and Media, but didn’t make the cut for Innovation or Mobile.

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AToMiC Awards: Grand gestures

In an era of big data and micro-targeting, there’s still room for bold stunts and big ideas.

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Cannes Contenders 2016: Peerless promo work

From a sky-high beer stunt to kid-friendly business cards, here are five more campaigns that could stand out in June.

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Check it out: Pawn the rainbow

Skittles helps Canadians get rid of unwanted holiday presents in exchange for candy.

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Canada strikes Gold, Silver and Bronze in Film

People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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BBDO represents Canada at FAB

The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.