Articles Tagged ‘Skittles’

Skittles

Check it out: Pawn the rainbow

Skittles helps Canadians get rid of unwanted holiday presents in exchange for candy.

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Canada strikes Gold, Silver and Bronze in Film

People may have shorter attention spans today, but that’s not stopping brands from making long-format content, says juror Darren Clarke of this year’s work.

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Canada’s four Branded Content wins

Our country takes home two Silvers and two Bronzes in the category.

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BBDO represents Canada at FAB

The agency, as well as its digital arm Proximity, took home awards for creative excellence in food and beverage.

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Yes we Cannes: Dads and a colourful doc

Our look at this year’s Lions contenders begins with a family spin on familiar little Os and a WTF take on emotive ads.

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Struck by a rainbow

Skittles’ new online documentary puts a “WTF” twist on emotional advertising.

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The power of wacky

Now trending: From talking horses to a sales associate “genie,” it seems silly season is upon us in ad land.

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AToMiC shortlist: part five

The fifth list of finalists reveals potential prize-takers in the experiential category.

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Top Cannes Promo & Activation contenders

Strategy is counting down the campaigns most likely to win big at the Palais at this year’s festival.

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DAOY Silver/AOY Bronze: BBDO’s internal community push

The shop takes honours in AOY and Digital AOY for work for FedEX, Skittles, Mountain Dew, Doritos and the Ministry of Health and Long-term Care.

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Canadian agencies make the Kinsale Shark Award shortlist

BBDO and Leo Burnett both walk away with nods on the Irish awards shortlist, which will be announced on Sept. 15.

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BBDO creatives hired by Ogilvy London

Michael Donaghey and Chris Joakim bid adieu to BBDO and head for jolly London after adding two new Bronze Lions to their awards case.

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BBDO and Lowe Roche win Bronze Lions at Cannes

Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.

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Leo Burnett and BBDO make the Promo shortlist

The Canadian agencies nabbed spots for work for Ikea and Skittles, while no Canadian promotions made the cut in the Direct category.

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The sweetest battleground

Some of the wackiest, most innovative advertising lately is coming from the candy industry. Is confectionery the new hotbed of creativity? In other words, is candy the new beer?