Articles Tagged ‘Snickers’

WestJet

2019 Strategy Awards: What’s old is new again

Brands build on long-running platforms by adding a twist, plus tips on how to win with niche audiences.

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2019 SIA Awards: How to be direct

Cineplex, Snickers, VW and Scotts picked up awards for connecting directly with consumers.

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Check it out: Snickers helps a Raptor get his swag back

An ill-fitting suit that caught the attention of fans online was actually a stunt perpetrated by the Mars Wrigley brand.

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Creative Report Card: New brands on the block

Take a look at the campaigns that put two new brand entrants on the Creative Report Card map.

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One Show winners revealed

Check out which agencies helped Canada bring home 22 pencils this year, making it the seventh most awarded country.

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Check it out: Snickers’ plunging neckline

The Mars brand is trying out its “You’re not you when you’re hungry” messaging on an X and Y axis.

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Furniture and frights

Get inspired by the brands playing dress up, just in time for Halloween.

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Emotion: you’re doing it wrong

BBDO’s Paul Reilly on why brands miss the point when they try to create an “emotional connection” with consumers.