Articles Tagged ‘Sonnet’

Executive

Marketing C-Suite’s most-read stories of 2017

The stories that caught readers’ attention and the senior-level appointments that made waves.

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Media roundtable: Facing the pace of change

Media agency leads and brand execs gathered to discuss change and competition in the industry.

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Sonnet’s new boss wants marketing to drive growth

Roger Dunbar wants the online insurer’s strong launch campaign to translate into a scaleable, nimble organization.

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Sonnet takes a more tactical approach to optimism

The online insurance provider’s latest campaign focuses on points of difference.

ecobee

Ones to watch from the Canadian Startup Awards

The year’s winners give marketers a hint of which companies they should be watching, both as partners and competitors.

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Sonnet keeps its head in the clouds

A balloon narrowly avoids disaster in the insurance brand’s latest take on staying optimistic.