Articles Tagged ‘Sony’

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Tech in Action: Data-driven emoji alerts

Out-of-home ads use real-time data and characters from The Emoji Movie to inform drivers about road and weather conditions.

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Connected everything gets polished at CES

How has the internet of things evolved for 2015, and which companies have new toys to show off?

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Predicting 2015′s top digital trends: infographic

From beacons to branded content, here’s an analysis of the digital trends that are top of mind going into the New Year.

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Bottling optimism

Do you see opportunity, or uncertainty and despair? Tony Chapman on how to find your “O Factor.”

Who picked up a LIA?

Check out the Canadian work that won big at the London International Awards over the weekend.

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Throwback Thursday: strategy in 2001

For our 25th anniversary, we’re travelling through time. In ’01, the economy posed a challenge and John St. was born.

Sony wants you to perk up

The brand’s new campaign asks you to prepare your ears for high-res sounds.

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Extreme contenting

Strategy publisher Mary Maddever on branded content, collaboration and supporting Canadian digital platforms.

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Brand partner of the year: Bell Media turns sponsors into TV stars

With successful partnerships around The Amazing Race Canada and the MuchMusic Video Awards, as well as plenty of branded content with MTV, Bell is taking sponsorships by storm.

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AToMiC Awards: Brands join the band

Sony and P&G go beyond sponsorships to stand-out content collaborations with bands.

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Sony launches a social project with MTV

The electronics co is promoting its Xperia ZL with a campaign that gets consumers creating content with Instagram stars.