Articles Tagged ‘Spin Master’

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Spin Master names new CMO

The toy company taps former Mattel and CPG marketer Nancy Zwiers for the role.

Evan

How YouTube is changing the face of toy marketing

Eight-year-old online influencers are holding the power in the new toy marketing landscape.

charmer

How charming: Spin Master bows new girls show

Little Charmers kicks off with a complementary toy line in the hopes of replicating the massive success of Bakugan.