Articles Tagged ‘SpongeTowels’

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2018 MOY: Keeping the momentum

Kruger’s brands already lead the market, but Nancy Marcus has stayed busy future proofing and building love for new segments.

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Kruger’s multicultural focus

A push to reach Chinese Canadians could herald a larger shift to targeting ethnic consumers from the company.

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CASSIES Silver: SpongeTowels soaks up sales growth

Thanks to a campaign starring the “Sponge Pockets” characters, the brand has seen major growth in the last six and a half years.

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LIFT brings CASSIES cases to life

The day after the awards, some of the big winners revealed their strategies for creating truly effective work.

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CASSIES Silver: SpongeTowels woos Quebecers

A comedic mascot named Spongie helps build the Kruger Products brand after its name change, in this campaign by Saint-Jacques Vallée Y&R.

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CASSIES Gold: SpongeTowels absorbs success

John St. turns a product feature into a major long-term benefit for the renamed Kruger Products brand.