Articles Tagged ‘Sport Chek’
2019 MOY: Susan O’Brien streamlines Canadian Tire
The marketer shows how smart data strategies and a desire for consumer insights wins the race.
2019 Strategy Awards: Content flows from data stream
How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.
Sport Chek takes more inclusive approach to sport
Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.
Strategy’s most read of 2018: The Olympics
This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.
Sport Chek opens up concept store just for kids
The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.
Sport Chek goes loud with Olympic disclaimer
The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.
MAOY Gold: Touché’s data-driven transformation
The agency introduces a new team and positioning statement as part of its focus on data.
Sport Chek busts a move in apparel
The retailer uses a team of dancers to bring some energy to its lifestyle collection.
Sport Chek puts a new face on its ads
The retailer moves away from sweat and grit to focus on the real people serving its shoppers.
Sport Chek opens women-focused concept store
The Calgary location is a first for the retailer as it looks to recognize its female shoppers.
Strategy’s favourite campaigns of the year
To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.
Which Olympic spots win with women?
A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.
Going live with Sport Chek
The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.
Sport Chek’s on-the-fly Olympic strategy
Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.
New Balance finds your stride
The brand brings its 3D scan experience for runners and other athletes to Sport Chek’s newest flagship.
