Articles Tagged ‘Sport Chek’

susanobrien

2019 MOY: Susan O’Brien streamlines Canadian Tire

The marketer shows how smart data strategies and a desire for consumer insights wins the race.

Go Back to Africa

2019 Strategy Awards: Content flows from data stream

How Black & Abroad, Sport Chek and Radio-Canada tapped into the power of data to change perceptions and drive purchases.

sportchek

Sport Chek takes more inclusive approach to sport

Ambassador-led fitness sessions are part of the retailer’s repositioning to be less about sweat and performance.

Canadian Tire Olympics

Strategy’s most read of 2018: The Olympics

This year’s winter games drummed up a lot of interest in how brands were leveraging their sponsorship.

Sport Chek Kids Toddler assortment

Sport Chek opens up concept store just for kids

The retailer targets parents seeking fashion for active youth with a location at Toronto’s Vaughan Mills shopping centre.

SportCheck2

Sport Chek goes loud with Olympic disclaimer

The retailer has invested half of its media spend on delivering a “warning” during the first day of the games.

Toiuche

MAOY Gold: Touché’s data-driven transformation

The agency introduces a new team and positioning statement as part of its focus on data.

sportchekdance

Sport Chek busts a move in apparel

The retailer uses a team of dancers to bring some energy to its lifestyle collection.

SportChek

Sport Chek puts a new face on its ads

The retailer moves away from sweat and grit to focus on the real people serving its shoppers.

FGL Sports Ltd--Sport Chek Opens First Women-s Only Store in Cal

Sport Chek opens women-focused concept store

The Calgary location is a first for the retailer as it looks to recognize its female shoppers.

shutterstock_524105281

Strategy’s favourite campaigns of the year

To hold you over until we return, our editorial team shares creative work worthy of year-end recognition.

pgolympic

Which Olympic spots win with women?

A report from Harbinger shows which ads have resonated most with women, as well as when they are tuning in to the games.

chasegear

Going live with Sport Chek

The “Chase The Gear” contest brings Facebook Live into the brand’s real-time Olympic plans.

sportchekrio

Sport Chek’s on-the-fly Olympic strategy

Why the retailer has set up shop in CBC’s headquarters to create the most up-to-date content possible from Rio.

New Balance Canada introduces Stride I-D-

New Balance finds your stride

The brand brings its 3D scan experience for runners and other athletes to Sport Chek’s newest flagship.