Articles Tagged ‘Sporting Life Group’

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In the aisles at Golf Town

CMO Fred Lecoq discusses the programs and partnerships that are meant to drive more women and youth to its stores.

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Sporting Life Group’s new CMO on leading two sport retail icons

Frederick LeCoq talks leading marketing efforts for both Golf Town and Sporting Life.

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Sporting Life, Golf Town merge

Fairfax has brought the banners together to create Sporting Life Group, with Frederick Lecoq taking on CMO duties.