Articles Tagged ‘Sports Experts’

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Rethinking retail engagement

How going outside the box helped brands get the most out of new store concepts, different platforms and small budgets.

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Marketing on a grand scale

To wow crowds and drive engagement, sometimes bigger really is better.

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Big (biometric) data

Facial recognition, eye tracking and infrared cameras gave these ads a much, much deeper connection to consumers.

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Sports Experts can tell if you take the easy way

The athletic retailer uses thermal imaging to reward Metro riders who chose to be healthy and climb the stairs.

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Sports Experts enters the ghost business

The Quebec retailer celebrates its 50th anniversary with a touch of the supernatural.

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Sports Experts’ new direction

The retailer has launched a new platform to build more of an emotional connection with Quebec consumers.

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Canadian Tire partners with Olympic Team

The eight-year deal, which includes Canadian Tire, Sport Chek and Sports Experts will see the company join on as a premier national partner.