Articles Tagged ‘Sportsnet’

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Sportsnet stands united with fans

A new brand campaign is the latest to feature a message of coming together.

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Mid-season TV checkup

From the return of the X-Files to a new Seth MacFarlane comedy, see what’s in store for 2016.

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The fight for specialty channel survival

Starting next year, Canadians will pick, pay and determine the fate of Canada’s slew of specialty channels.

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Rogers freezes moments on ice

In its new campaign for the NHL playoffs, Rogers Media is focusing on the special moments that fans connect with most.

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Inside Gatorade’s branded content play

To reach a broader audience, the brand is tapping into emotional storytelling with NHLers in sledges.

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What’s working, what’s gone, what’s next

How are networks faring, and what do they have in store for mid-season?

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BioSteel goes mass

New spokesperson Connor McDavid helps the “pink juice” connect with health-minded athletes for its first TV spot.

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Specialty TV by the numbers

Looking at specialty TV for your brand? Check out these stats.

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Choose your own adventure: Specialty TV edition

With the power to pick coming soon to viewers’ hands, which broadcaster will lead the pack?

The new media partners

Content players like Canadian Tire and TSN are increasingly securing deals to reach the masses amidst today’s fragmentation.

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Degree teams with P.K. Subban for TV series

The Montreal Canadiens defenceman is hosting a show on Sportsnet to kick off his year as spokesman for the deodorant brand.