Articles Tagged ‘Staples’

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Check it out: Bidding for back-to-school dollars

Best Buy and Staples court students and parents as seasonal spending in-store and online is expected to increase.

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Staples goes hands-on for back-to-school

The retailer used an interactive pop-up to highlight its expertise and new products during its busiest time of the year.

UpToMinute

Up to the Minute: A new VP at Lg2

Plus: Harry Rosen hires a new shop and more news you may have missed.

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Around the world of shopper marketing

Ikea steps into VR, Gatsby stops cart abandonment and more forward-thinking global retail executions.

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Up to the Minute: MacLaren’s new CD

Plus: a new VP at Cossette, a new programmatic platform and other ad and media news you may have missed this week.

The back-to-school battle is on

As value and assortment take centre stage, how are Target, Walmart and Staples distinguishing themselves?

Money1

Back-to-school spending jumps

Montreal’s Ernst & Young forecasts the highest growth since the 2008 recession.

Copied from Media in Canada - Staples image

Staples starts the clock on back-to-school

The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.

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Staples makes rehearsing for a gift easy

To get consumers into its stores this holiday season, the retailer launches a TV campaign focused on its tech offerings.

BBY_BlueShirt

Shifting focus for back to school

Retailers like Best Buy, Staples and Walmart are targeting students head-on.